Writing
IDEAS &
OPINIONS.
Thoughts on design-led engineering, SaaS growth, and building profitable products without burning out.
May 2026
THE CASE FOR DESIGN-LED ENGINEERING IN SAAS
Why building with design at the core is the only way to scale without scaling headcount.
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Apr 2026
THE BOOTSTRAPPED SUPERPOWER
Why not taking VC money is the best product decision I ever made.
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Mar 2026
SUPPORT AUTOMATION AT SCALE
How we built SupportWire to handle thousands of tickets without a support team.
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